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LGBT Week NYC 2016 Summary - Influencers, Content Creators and LGBT New Media
June 05, 2016
Of note this year was the increase in presentations based on LGBT Influencers, YouTube Content Creators and the world of LGBT New Media in general.  In the audience were several young influencers, regularly posting during the conference and recording some of the presentations using Facebook Live.  There was also more content posted using
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Events ARTICLES | Events HUB | #GayEvents | @ILoveLGBTPride |

Updates to our Photos and Video in LGBT Social Media Presentation
March 30, 2016
As 2016 continues to march right along, it is becoming more and more obvious how important short-form content in the form of photos and 10 second videos... from Snapchat photos and video becoming part of a brand's Snapchat Story, to the re-purposing of these videos onto Instagram and Vine, and from there onto Facebook, Tumblr and Twitter, the world of frequently updated quick and simple photo...
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| Socialite ARTICLES | Socialite HUB |
| Entertainment ARTICLES | Entertainment HUB | #GayMovies | @ILoveGayMovies |

Updates to our Social Media Marketing Outreach PDF for 2016
March 28, 2016
As 2016 continues to march right along, our social media marketing strategy has continued to adapt, as new platforms including Snapchat and Periscope continue to take center-stage in their evolving growth and new-found usefulness in the business world of online marketing.  In addition, new, more subtle techniques in how posts are commented on, shared and "boosted" with a paid, sponsored push ...
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

Pink Banana Media: Unifying All Elements of LGBT Online Marketing
January 12, 2016
“We’ve had an excellent opportunity to take a front row seat to the myriad of developments in the online world, starting with sites that began as print magazines and migrated to the online world… along with the development of...
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

Introducing LGBT Brand Voice - One Unified Strategy | One Cohesive Campaign
December 03, 2015
Our team here at Pink Banana Media is excited and proud to introduce LGBT Brand Voice, bringing the various components of a cutting-edge LGBT marketing campaign together into one comprehensive package.
Bringing the disciplines of Social Media, Content Marketing,Online Video, Targeted Programmatic Advertising, E-Mail Campaigns, Mobile Optimization, Market Research and LGBT Influencers togeth...

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| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

LGBT Programmatic Ad Buying Updates - GayStarNews.com, PinkNews.co.uk and Gaytimes.co.uk
August 20, 2015
We're pleased to announce several key LGBT media websites have placed some of their premium ad banner inventory on the programmatic ad exchange.  These include GayStarNews.com, PinkNews.co.uk and GayTimes.co.uk, reaching several hundred thousand LGBT viewers online.
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| London, UK ARTICLES | London, UK HUB | #GayLondon | @ILoveGayLondon |
| World News ARTICLES | World News HUB |

Target LGBT Audience on Huffington Post, DailyBeast.com, Jezebel and more
July 22, 2015
We've been having some very successful online advertising campaigns recently that have targeted an LGBT audience on websites that are not specifically LGBT, but have some strong LGBT-focused articles... especially now that the SCOTUS decision on same-sex marriage is in.  If you're looking to target an LGBT audience on sites including Huffington Post Gay Voices, Jezebel.com, Gawker.com, DailyB...
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

Look Who’s Making a Comeback: LGBT Banner Ads
October 23, 2014
State-of-the-Art Technology Allows for Hyper-Targeting of
Banner Advertising to Specific Demographics and Regions

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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

Pink Banana Media featured on The Focus Group with John Nash
October 13, 2014
Ever wonder how we came up with the name Pink Banana Media?  This and other questions are answered in this 17 minute radio show interview with John Nash of The Focus Group on SiriusXM.
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Entertainment ARTICLES | Entertainment HUB | #GayMovies | @ILoveGayMovies |

Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms
September 25, 2014
The technology is now in place for programmatic ad buying to target a client's ad on web pages that have content specifically matching the same key words that the client is using in their Search Engine Optimization (SEO) and Pay-Per-Click Google AdWords campaigns (PPC).
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| Science & Technology ARTICLES | Science & Technology HUB | #GayTech |

LGBT Search Engine Optimization (SEO) and Pay Per Click (PPC) - Deep Dive Analysis
September 13, 2014
One of the capabilities we've reserved for select clients over the past few years has been our capabilities in Search Engine Optimization (SEO) and Pay Per Click (PPC) deep-dive analysis.
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| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

Announcing #LGBTBizTech - Business, Marketing & Technology Conference Series for 2015
September 11, 2014
Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, bringing the broader scope of Business, Marketing & Technology to the mix, with the theme "Education & Networking: Bringing together the worlds of advertisin...
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Events ARTICLES | Events HUB | #GayEvents | @ILoveLGBTPride |

Twitter Analytics Now Available For All Of Us
August 29, 2014
The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Science & Technology ARTICLES | Science & Technology HUB | #GayTech |

Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads
August 20, 2014
Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai. You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. ...
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| New York City, NY ARTICLES | New York City, NY HUB | #GayNYC | @ILoveGayNYC |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

1st Party LGBT Data with Rivendell Online Partnership - Instinct and Curve Magazines
August 13, 2014
Utilizing programmatic ad buying, in partnership with Rivendell Online, we are now able to offer access to two of the largest LGBT audiences available online, InstinctMagazine.com and CurveMag.com.
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| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |

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