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The Work Flow We Use When Reaching the LGBTQ Community Online
April 23, 2018
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapte...
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LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio
January 17, 2017
We had an opportunity to sit down with Shannon Morrison of IM Creative, an LGBT-owned company that is part of the event and meeting planning world.
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LGBT Tourism Influencer Presentations coming to Las Vegas in December
October 05, 2016
Coming to Las Vegas December 11-13, 2016 is the 17th Annual Community Marketing LGBT Tourism & Hospitality Conference.  This year there will be a variety of presentations and panels touching on LGBT New Media, including Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta; Reaching the LGBT market through YouTube in 2017 by Josh Rimer
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The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015
December 16, 2015
As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work.
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SXSW: Best practices for LGBT ads
March 18, 2015
The brands that got representation right, and the ones that got it wrong - On Tuesday at South by Southwest AdRespect founder Mike Wilke and Whitney Pillsbury, executive creative director at Publicis Kaplan Thaler, will share best practices for using LGBT characters and themes in ads. Before the talk, Marketing tasked Wilke and Pillsbury with choosing three ads with positive LGBT representati...
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LGBT culture and the mainstreaming of inclusion
March 13, 2015
Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality. From Campaign US
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How To Audit Your Content Marketing Plan
December 19, 2014
While researching the importance of performing an audit for content marketing strategies, I came across many creative approaches and one comment in particular that really stuck in my craw. An online advisor suggested a “quick audit” as the solution, and I thought to myself, what good is an audit if it is done quickly? With synonyms like, examine, inspect and scrutinize, an audit needs ...
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The 100 out and proud heroes of the business world who have risen above barriers to success
October 10, 2014
Christopher Bailey Burberry Chief creative and chief executive Christopher Bailey took over as chief executive of Burberry, the luxury retailer, this year, becoming the first openly gay person to lead a FTSE 100 company, writes Denise Law.
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Former TBWA Creative Exec O'Neill Named Chief Creative Officer at Startup Theranos
July 18, 2014
Mr. O'Neill has pioneered LGBT-themed creative and launched the first TV commercial for Ikea to feature a gay couple, as well as Absolut's National Coming Out Day campaign, "Absolut Out."
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Winter Olympics LGBT creative challenge winner revealed: Check out the top 10 spoof Sochi ads
February 18, 2014
With Winter Olympics host Russia widely criticised for its treatment of homosexuals, The Drum, The Chip Shop Awards and One Minute Briefs...
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Ads of the year 2013 - Creative Review
December 20, 2013
Created in association with Stonewall, the brand sent rainbow coloured laces to premier league football players and encouraged them to wear them to show their support for gay...
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Apple's Tim Cook Is Right, Anti-Gay Policies Hurt The Economy
November 05, 2013
IBM-sponsored ethnographic research finds that gay workers who feel accepted in the workplace are also more willing to share creative ideas.
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Creative Diversity Network InterMedia celebrates one year anniversary
September 30, 2013
New #CDN_News: InterMedia celebrates one year anniversary: http://t.co/JGGUimWRRB #media #TV #LGBT #diversity
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India's 'Bigg Boss 7' steps into gay area
September 26, 2013
Arun Iyer, National Creative Director, Lowe-Lintas creative agency for this advertisement, when asked whether this 'pridevertisement' would in fact, be a trailblazer for Indian advertising, and...
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Introducing Interpersonal Marketing - THE Strategy for 2013
January 02, 2013
The Future of Marketing is Here! Interpersonal Marketing, merging PR, Advertising & Social Media - One of the leading strategies in use today, designed to maximize your company’s marketing outreach... As we enter 2013, Interpersonal Marketing has taken a lead position in how a company can most strategically market itself today. Interpersonal Marketing takes some of the best of traditional market...
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