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How to engage Gen Z during Pride Month and beyond
June 162, 2021
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
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How Bliss tapped into TikTok for its Gen-Z evolution
May 130, 2021
Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.
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‘It Gets Better’ Gets New Leadership
May 124, 2021
The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.
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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
May 124, 2021
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
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Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family
March 84, 2021
Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or on our feed.
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1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.
February 55, 2021
More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.
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