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PinkBananaBiz.com Articles
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'Community first, product second': Pride campaigns kick off in beauty
May 22, 2020
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year.
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How MeUndies is aligning itself with cultural moments like Pride
June 04, 2019
Developing collections around popular events has become a significant strategy for MeUndies in 2019.
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Drag queens sport Ikea’s products in retailer’s Pride campaign
June 25, 2018
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.
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Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign
January 10, 2017
L'Oreal Paris is making history and celebrating diversity by casting transgender model Hari Nef in its latest ad campaign.
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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World
October 19, 2016
James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But this was no mere stunt.
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Beautiful Planning Marketing & PR Lands TomboyX
July 15, 2016
Beautiful Planning Marketing & PR, announces the addition of TomboyX to client roster. TomboyX has hit the market as more than just another fashion brand. Instead they are a cultural movement of strong women who are using their exceptional comfortable products as tools to promote education and change.
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Luka Sabbat, the 18-Year-Old Fashion Influencer
April 11, 2016
What’s more, Mr. Finnegan said: “He’s young, he’s biracial, he’s straight but hangs out with gay and trans people, and he’s friends with designers and rappers. A young generation that looks up to his lifestyle wants to know everything about him, from what he buys to what he wears to what he eats.”
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How Grindr became a major digital player
February 11, 2016
When Tinder launched, people were sceptical. It was viewed as the Grindr for straight people — and that wasn’t necessarily a good thing. It was the hetero version of an app that many saw as only existing to link gay men for sex — no-frills virtual cruising.
And then we shook off the prejudices of online dating and all accepted that the story we will tell our ...
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Ad Age's 2015 Magazine A-List: See All the Winners
February 08, 2016
Their Annual Picks of the Titles Pushing Publishing Forward
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How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear
January 29, 2016
From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences.
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Why You'll Soon Be Seeing Diesel Ads on Grindr, Tinder, Pornhub and Youporn
January 11, 2016
Whilst exploring our obsession with social media, the cast of Joe Jonas, Kiko Mizuhara, Stav Strashko and co will touch you in unexpected places. We spoke with Nicola Formichetti about why Diesel’s spring/summer 16 campaign is set to appear where you least expect it.
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WATCH: Nordstrom Holiday Ad Features Gay Male Kiss – “The Homecoming”
December 07, 2015
Nordstrom the American upscale fashion retailer has created a holiday commercial that feature’s two gay men kissing - The commercial titled The Homecoming shows an impeccably dressed man arriving home carrying his luggage and a Nordstrom bag. He picks up a dog happy for his arrival, then he shares a kiss and hug with another man.
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French magazine Têtu goes bust after making annual losses of over €1million
July 17, 2015
The gay title was launched 20 years ago by Pierre Berge, partner of fashion designer Yves Saint Laurent
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