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Case Study: Queer beer
June 156, 2021
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.
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| Wine Lover ARTICLES | Wine Lover HUB |
| Food & Wine ARTICLES | Food & Wine HUB | @ILoveGayFoodies |

Marketing The Rainbow: Case Study - Gay Wines
May 125, 2021
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, bu...
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| Foodie ARTICLES | Foodie HUB | @ILoveGayFoodies |
| Food & Wine ARTICLES | Food & Wine HUB | @ILoveGayFoodies |

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