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PinkBananaBiz.com Articles
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Personalization Prevails And Traditions Get A Twist Among Same-Sex Weddings
June 23, 2017
In celebration of Pride Month and the second anniversary of marriage equality in the US, The Knot, the number one wedding brand and marketplace, and Q.Digital, the trusted voice in the LGBTQ community, today release the results from The Knot & Q.Digital LGBTQ Weddings Study. The study surveyed 821 LGBTQ respondents in the US who were married or are engaged to be married to reveal the average c...
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In US, 10.2% of LGBT Adults Now Married to Same-Sex Spouse
June 22, 2017
Two years after the Supreme Court legalized same-sex marriage, 10.2% of LGBT Americans are now married to a same-sex partner, up from 7.9% before the ruling.
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A Beautiful Gay Wedding Features in This Ice Cream Spot
March 15, 2017
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot from Spain, and introduces a new tagline: "Pleasure is diverse."
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Bud Light's New Gay Marriage Spot Gets Assist From Ellen
June 02, 2016
Bud Light has partnered with Ellen DeGeneres to launch a new ad today in support of gay marriage. "Gay weddings, they are just like any wedding," Seth Rogen says in the spot, which shows a wedding between two males. The ad also features Amy Schumer. The two comedians have been starring in the politically themed "Bud Light Party" campaign that broke earlier this year.
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A New Survey Looks at the Growing Demand for Diversity in How Ads Portray Families
March 07, 2016
We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold, notes a new report, "Family Diversity Is the Norm," from YouGov and Johnson & Johnson-owned parenting site BabyCenter.
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China begins to wake up to spending power of its LGBT citizens
November 12, 2015
A ground-breaking LGBT report in China says that one in three LGBT Chinese plan to come out in next five years; but 5% still want a marriage of convenience
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Gay Marriage Ruling Will Have Big Impact on Housing Market
September 09, 2015
Gay Marriage will have an impact on the real estate industry and housing market. Here is everything you need to know about the Supreme Court decision!
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Marriage equality across the US will help businesses owned by gay couples
April 17, 2015
That’s one of the messages being promoted by the National Gay and Lesbian Chamber of Commerce, who represent the likes of Social Driver – a business owned by husbands Thomas Sanchez and Anthony Shop
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The $743 Billion LGBT Market: Why You Are For Marriage Equality
February 12, 2015
Marketing to the LGBT community — especially considering it’s worth about $743 billion — is a win for everybody. Over the past 20 years our country has seen a dramatic shift in its support for marriage equality in the LGBT community.
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Fort Lauderdale Chamber of Commerce passes resolution in support of gay marriage
September 29, 2014
The Greater Fort Lauderdale Chamber of Commerce on Friday passed a resolution supporting marriage equality. “BIG news as we may be the first non-LGBT chamber to pass,” chamber member Chad Thilborger says in a Facebook message.
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Hoping for a business boom in New Hope
May 30, 2014
There are more than 22,000 LGBT couples living in Pennsylvania, according to the 2010 U.S. Census, and many of them have already tied the knot since the state’s ban on same-sex marriage was struck down last week. Experts predict that last week’s ruling in Whitewood v. Wolf will bode well for local businesses as couples spend their money in Pennsylvania instead of in neighboring states ...
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Gay marriage to generate $92M in economic impact to PA, says report
May 25, 2014
Pennsylvania became the 19th state to recognize same-sex marriage after a federal judge overturned the state’s ban on gay marriage. And it looks like the decision could have the potential of bringing in up to $92.1 million to the state and local economy of Pennsylvania, according to a new report.
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Same-sex wedding expert Bernadette Coveney Smith on the business of getting married
April 02, 2014
Bernadette Coveney Smith is the nation’s leading same-sex wedding expert. Setting up her company 14 Stories in 2004, following Massachusetts’s legalization of marriage equality, for the last decade Smith has been devoted to improving how the wedding industry works with same-sex couples.
11th Annual LGBTQ Marketing & Advertising Symposium -
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Jewelers Woo Engaged Same-Sex Couples - Wall Street Journal
March 13, 2014
Macy's is courting the market by participating in gay and lesbian wedding fairs, advertising in publications such as Out magazine and sponsoring gay-pride events, according to spokesman...
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Gay Wedding Expo Connects Gay Couples and Gay-Friendly Vendors
March 10, 2014
Eric Saldana, founder of Gay Illinois Weddings, said he hopes his business can serve as a "central hub" for couples and commerce as legalization of gay marriage in the state...
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