Case Study: Rainbow Vodkas The vodka brands have been competing for rainbow attention for decades. One reason for the success of alcoholic drinks in the LGBT market is the higher consumption of alcohol in this group - and unfortunately also the higher prevalence of alcoholism. Another is the preference for more luxury, hence expensive drinks. Finally, due to the limited distribution methods of alcoholic beverages, the results of marketing can more easily be measured than for instance chocolate or shampoo.
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Case Study: Rainbow Vodkas
Case Study: Stolichnaya
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