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May 125, 2021
Blog
Richard Macpherson

Albuquerque, NM
Marketing The Rainbow: Case Study - Gay Wines
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.
View More Article Entries by this Member
| Foodie ARTICLES | Foodie HUB | #GayFoodie | @ILoveGayFoodies |
| Food & Wine ARTICLES | Food & Wine HUB | #GayFoodie | @ILoveGayFoodies |



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