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January 22, 2022
Blog
Richard Macpherson

Albuquerque, NM
Case Study: Rainbow Vodkas
The vodka brands have been competing for rainbow attention for decades. One reason for the success of alcoholic drinks in the LGBT market is the higher consumption of alcohol in this group - and unfortunately also the higher prevalence of alcoholism. Another is the preference for more luxury, hence expensive drinks. Finally, due to the limited distribution methods of alcoholic beverages, the results of marketing can more easily be measured than for instance chocolate or shampoo. 
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December 365, 2021
Blog
Richard Macpherson

Albuquerque, NM
Case Study: Stolichnaya
"Stoli is working hard to celebrate the past, to educate the present and make changes for the future," says Gallineaux. In the period 2012-2017 alone, Stoli donated more than $1,000,000 and offered product and on-site event support to over 30 national and local LGBT and ally associations.
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| Bar Life ARTICLES | Bar Life HUB | #GayBars | @ILoveGayBars |
| Business ARTICLES | Business HUB | #LGBTBiz | @ILoveLGBTBiz |



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