| September 250, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News
Vice is stepping up its international news coverage with two BBC hires. Ben Hunte, the BBC’s first LGBT correspondent, and Sophia Smith Galer, the BBC World Service reporter who made a name for herself using TikTok, are joining Vice World News as senior reporters based in London. Vice World News launched last year to build … Continue reading "BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News"
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| @ILoveGayWriters
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| September 244, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 PrideLife Anniversary Fuels New PSA-Like Campaign
The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves forward with a new PSA-like campaign encouraging everyone to buy LGBTQ.
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| August 242, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 See you in Atlanta for the IGLTA Convention
I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!
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| Atlanta, GA ARTICLES
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| August 225, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 What brands can learn from LGBTQ+ storytelling in gaming
LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly. Over the past 32 years, the GLAAD Media Awards have recognized stories that bring positive, accurate […]
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| Business ARTICLES
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| August 216, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 It’s been one pivot after another for the 19th — the start-up news site about gender and politics
It’s an object lesson in how change demands change, and how to respond.
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| July 201, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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| July 196, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 LGBTQ journalists association honors 'National Coming Out Day' project
Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.
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| July 183, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners
Here's what you need to understand their pandemic situation and how we can all move forward together
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| June 177, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Tip of the Day: Post Your Press Release On Your Site or Blog
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.
Pink Media -
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| June 175, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Introducing #ILoveGay Iowa... part of the #ILoveGay Network
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.
Pink Media -
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| June 170, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Matt Skallerud - #ILoveGay Today
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website
Pink Media -
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| June 166, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
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| Media ARTICLES
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Richard Macpherson
Albuquerque,
NM
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 For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
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| June 162, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 How to engage Gen Z during Pride Month and beyond
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
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| June 160, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.
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| June 155, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Telling LGBTQ+ stories in commercial photography
Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.
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| May 138, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Are you practicing Socialist Media?
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
Pink Media -
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| May 133, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic
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| May 124, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 ‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
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| April 105, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021
All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival
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| April 99, 2021 |
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Richard Macpherson
Albuquerque,
NM
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Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership
...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!
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| April 98, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Marketing The Rainbow Case Study: Express
Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."
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| April 94, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Marketing The Rainbow Case Study: Pantene
For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.
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| March 70, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 MASTERCLASS Gnetwork360 :: Connecting People, Building Communities
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| March 62, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch
"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.
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| February 55, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 One in 10 LGBT Americans Married to Same-Sex Spouse
About one in 10 LGBT adults in the U.S. are married to a same-sex spouse, and a slightly smaller proportion have a same-sex domestic partner.
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