| August 216, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 It’s been one pivot after another for the 19th — the start-up news site about gender and politics
It’s an object lesson in how change demands change, and how to respond.
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| Activist ARTICLES
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| @ILoveLGBTBiz
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| July 201, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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| Pride ARTICLES
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| Business ARTICLES
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| @ILoveLGBTBiz
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| July 196, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 LGBTQ journalists association honors 'National Coming Out Day' project
Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.
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| @ILoveGayWriters
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| Business ARTICLES
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| @ILoveLGBTBiz
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| July 183, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners
Here's what you need to understand their pandemic situation and how we can all move forward together
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| Business ARTICLES
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| @ILoveLGBTBiz
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| June 177, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Tip of the Day: Post Your Press Release On Your Site or Blog
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.
Pink Media -
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| @NewMediaLGBT
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| Business ARTICLES
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| @ILoveLGBTBiz
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| June 175, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Introducing #ILoveGay Iowa... part of the #ILoveGay Network
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.
Pink Media -
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| June 170, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Matt Skallerud - #ILoveGay Today
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website
Pink Media -
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| #GayNYC
| @ILoveGayNYC
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| Business ARTICLES
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| #LGBTBiz
| @ILoveLGBTBiz
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| June 166, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
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| UK ARTICLES
| UK HUB
| #GayUK
| @ILoveGayUK
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| Media ARTICLES
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| @NewMediaLGBT
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| Business ARTICLES
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| @ILoveLGBTBiz
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Richard Macpherson
Albuquerque,
NM
|
 For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
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| QPOC/African-American ARTICLES
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| #QPOC
| @IHeartQPOC
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| Business ARTICLES
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| @ILoveLGBTBiz
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| June 162, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 How to engage Gen Z during Pride Month and beyond
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
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| New York City, NY ARTICLES
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| #GayNYC
| @ILoveGayNYC
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| Youth ARTICLES
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| @ILoveGayYouth
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| Business ARTICLES
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| @ILoveLGBTBiz
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| June 161, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 CBSN Pride Month: LGBTQ journalists shaping news coverage
Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.
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| Media ARTICLES
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| Events ARTICLES
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| @ILoveLGBTPride
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Richard Macpherson
Albuquerque,
NM
|
 LGBTQ journalists bring perspective to news coverage
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
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| New York City, NY ARTICLES
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| @ILoveGayNYC
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| Writer ARTICLES
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| @ILoveGayWriters
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| June 160, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Ralph Lauren Case Study
Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. His net worth is over $6 bln.
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| @ILoveGayNYC
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| Style & Fashion ARTICLES
| Style & Fashion HUB
| #GayStyle
| @ILoveGayStyle
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Richard Macpherson
Albuquerque,
NM
|
 Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.
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| Pride ARTICLES
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| Business ARTICLES
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| June 156, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.
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| Pride ARTICLES
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Richard Macpherson
Albuquerque,
NM
|
 Case Study: Queer beer
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.
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| Food & Wine ARTICLES
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| @ILoveGayFoodies
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| June 155, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Telling LGBTQ+ stories in commercial photography
Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.
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| Photographry ARTICLES
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| May 147, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Macy's Honors National LGBTQ Pride Month
It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project.
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| New York City, NY ARTICLES
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| Pride ARTICLES
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| Events ARTICLES
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| @ILoveLGBTPride
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| May 146, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals
For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.
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| Pride ARTICLES
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| Events ARTICLES
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| May 139, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief
Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.
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| May 138, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Are you practicing Socialist Media?
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
Pink Media -
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| May 133, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic
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| Socialite ARTICLES
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| Business ARTICLES
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| @ILoveLGBTBiz
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| May 130, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 How Bliss tapped into TikTok for its Gen-Z evolution
Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.
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| Youth ARTICLES
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| #LGBTYouth
| @ILoveGayYouth
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| Finance ARTICLES
| Finance HUB
| #LGBTFinance
| @ILoveGayFinance
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| May 125, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 Marketing The Rainbow: Case Study - Gay Wines
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.
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| Foodie ARTICLES
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| #GayFoodie
| @ILoveGayFoodies
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| Food & Wine ARTICLES
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| @ILoveGayFoodies
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| May 124, 2021 |
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Richard Macpherson
Albuquerque,
NM
|
 ‘It Gets Better’ Gets New Leadership
The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.
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| Youth ARTICLES
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Richard Macpherson
Albuquerque,
NM
|
 ‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
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| Youth ARTICLES
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| @ILoveLGBTBiz
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