| January 10, 2022 |
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Richard Macpherson
Albuquerque,
NM
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 Fast Moving Consumer Goods and the LGBTQ+ Consumer
In FMCG the average spend per transaction is relatively low, but the repeat purchase can be high, so the total share of wallet can still be substantial if you are able to build a loyal consumer base.
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| Business ARTICLES
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| @ILoveLGBTBiz
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| December 365, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Case Study: Stolichnaya
"Stoli is working hard to celebrate the past, to educate the present and make changes for the future," says Gallineaux. In the period 2012-2017 alone, Stoli donated more than $1,000,000 and offered product and on-site event support to over 30 national and local LGBT and ally associations.
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| Bar Life ARTICLES
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| @ILoveGayBars
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| Business ARTICLES
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| @ILoveLGBTBiz
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| December 354, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Stonewall’s First Christmas Campaign ‘Proud Mistletoe’ Calls Attention to Homophobia
According to the UK Government’s National LGBT Survey, 40% of respondents experienced a negative incident in the 12 months before the survey. That number jumps up to rising to 54% for trans people.
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| UK ARTICLES
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| Business ARTICLES
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| @ILoveLGBTBiz
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| December 343, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Sex Apps for Gay Men Join Forces to Fight Online Insults
A San Francisco-area group that pushes for healthier internet behavior aims to show that being mean isn’t sexy and can lead to mental anguish and unsafe sexual encounters.
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| San Francisco, CA ARTICLES
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| @ILoveGaySF
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| Business ARTICLES
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| #LGBTBiz
| @ILoveLGBTBiz
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| December 342, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 LGBT Chamber expands into western Mass.
LGBT community leaders and small business owners gathered on Tuesday to welcome the Massachusetts LGBT Chamber of Commerce as it expands into the western half of the state.At a press conference in the Keystone Mill building o
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| Boston, MA ARTICLES
| Boston, MA HUB
| #GayBoston
| @ILoveGayBoston
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| Business ARTICLES
| Business HUB
| #LGBTBiz
| @ILoveLGBTBiz
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| November 322, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Dallas Voice, 6 other publications join just-launched Word Is Out project
Dallas Voice is one of six LGBTQ publications that will be participating in the newly-launched project Word Is Out: The Queer Media Collaborative, a new LGBTQ media venture being funded initially by the Google News Initiative Innovation Challenge. Local Media Foundation announced the launch of the new project on Tuesday, Nov. 16. Nancy Lane, CEO […]
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| Dallas, TX ARTICLES
| Dallas, TX HUB
| #GayDallas
| @ILoveGayDallas
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| Media ARTICLES
| Media HUB
| #NewMediaLGBT
| @NewMediaLGBT
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| Business ARTICLES
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| @ILoveLGBTBiz
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| October 296, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 “Inclusion Is in Our Ethos” — a Q&A with Civil Jewelry Founder Blakely Thornton
Today we’re talking with Blakely Thornton, the founder of Civil Jewelry, an inclusive and sustainable custom jeweler. Daylight is proud to partner with Civil through our Merchant Rewards Program, which gives you up to 10% cash back for spending at LGBTQ owned and allied businesses. Daylight: Tell us a little about your business and what […]
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| Business ARTICLES
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| @ILoveLGBTBiz
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| October 288, 2021 |
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Richard Macpherson
Albuquerque,
NM
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Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
>Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them.
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| October 280, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism
The publication aims to explore the world of LGBTQ+ travel that other media in the space has traditionally ignored.
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| Spa Life ARTICLES
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| @ILoveGaySpas
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| Travel ARTICLES
| Travel HUB
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| @ILoveLGBTTravel
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| September 269, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok
Four friends become internet sensations with 2.5 million followers on TikTok, including Rihanna, Drew Barrymore and Oprah Winfrey.
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| Palm Springs, CA ARTICLES
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| Seniors ARTICLES
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| @ILoveGaySeniors
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| Business ARTICLES
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| @ILoveLGBTBiz
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| September 260, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Top Level Design Releases First Year Impact Report for .gay Domains Alongside Second Season of LGBTQ Webseries on Revry TV
Domain registry Top Level Design releases its inaugural Impact Report for .gay domains, covering community impact and giving through 2020.
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| September 250, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News
Vice is stepping up its international news coverage with two BBC hires. Ben Hunte, the BBC’s first LGBT correspondent, and Sophia Smith Galer, the BBC World Service reporter who made a name for herself using TikTok, are joining Vice World News as senior reporters based in London. Vice World News launched last year to build … Continue reading "BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News"
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| UK ARTICLES
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| #GayUK
| @ILoveGayUK
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| Writer ARTICLES
| Writer HUB
| #LGBTJournalists
| @ILoveGayWriters
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| Business ARTICLES
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| @ILoveLGBTBiz
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| September 244, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 PrideLife Anniversary Fuels New PSA-Like Campaign
The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves forward with a new PSA-like campaign encouraging everyone to buy LGBTQ.
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| Pride ARTICLES
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| Business ARTICLES
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| @ILoveLGBTBiz
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| August 242, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 See you in Atlanta for the IGLTA Convention
I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!
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| Atlanta, GA ARTICLES
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| @ILoveGayAtlanta
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| Business ARTICLES
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| August 227, 2021 |
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Rock7
Palm Springs,
CA
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Profile Information Updated
Website: https://www.kemmicollection.com/
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Rock7
Palm Springs,
CA
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New Member: kemmi
From montreal, OT Canada
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| August 225, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 What brands can learn from LGBTQ+ storytelling in gaming
LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly. Over the past 32 years, the GLAAD Media Awards have recognized stories that bring positive, accurate […]
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| Gaymer ARTICLES
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| Business ARTICLES
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| August 216, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 It’s been one pivot after another for the 19th — the start-up news site about gender and politics
It’s an object lesson in how change demands change, and how to respond.
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| July 201, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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| Pride ARTICLES
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| July 196, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 LGBTQ journalists association honors 'National Coming Out Day' project
Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.
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| July 183, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners
Here's what you need to understand their pandemic situation and how we can all move forward together
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| June 177, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Tip of the Day: Post Your Press Release On Your Site or Blog
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.
Pink Media -
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| June 175, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Introducing #ILoveGay Iowa... part of the #ILoveGay Network
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.
Pink Media -
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| June 170, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 Matt Skallerud - #ILoveGay Today
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website
Pink Media -
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View Business Listing
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| June 166, 2021 |
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Richard Macpherson
Albuquerque,
NM
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 No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
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| UK ARTICLES
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| Media ARTICLES
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Richard Macpherson
Albuquerque,
NM
|
 For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
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