LGBT Business Made Social
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#LGBTBiz: LGBT Business Made Social
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Creative Featured Content
The Work Flow We Use When Reaching the LGBTQ Community Online
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapte...
April 23, 2018
   Pink Banana Media
LGBT Bold Introduces Shannon Morrison of IM Creative from Columbus Ohio
We had an opportunity to sit down with Shannon Morrison of IM Creative, an LGBT-owned company that is part of the event and meeting planning world.
January 17, 2017
LGBT Tourism Influencer Presentations coming to Las Vegas in December
Coming to Las Vegas December 11-13, 2016 is the 17th Annual Community Marketing LGBT Tourism & Hospitality Conference.  This year there will be a variety of presentations and panels touching on LGBT New Media, including Promoting LGBT Travel with Creative Online Campaigns & Influencers by Auston Matta; Reaching the LGBT market through YouTube in 2017 by Josh Rimer
October 05, 2016
The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015
As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work.
December 16, 2015
SXSW: Best practices for LGBT ads
The brands that got representation right, and the ones that got it wrong - On Tuesday at South by Southwest AdRespect founder Mike Wilke and Whitney Pillsbury, executive creative director at Publicis Kaplan Thaler, will share best practices for using LGBT characters and themes in ads. Before the talk, Marketing tasked Wilke and Pillsbury with choosing three ads with positive LGBT representati...
March 18, 2015

LGBT culture and the mainstreaming of inclusion

Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality. From Campaign US
View Article
March 13, 2015

How To Audit Your Content Marketing Plan
While researching the importance of performing an audit for content marketing strategies, I came across many creative approaches and one comment in particular that really stuck in my craw. An online advisor suggested a “quick audit” as the solution, and I thought to myself, what good is an audit if it is done quickly? With synonyms like, examine, inspect and scrutinize, an audit needs ...
December 19, 2014
The 100 out and proud heroes of the business world who have risen above barriers to success
Christopher Bailey Burberry Chief creative and chief executive Christopher Bailey took over as chief executive of Burberry, the luxury retailer, this year, becoming the first openly gay person to lead a FTSE 100 company, writes Denise Law.
October 10, 2014
Former TBWA Creative Exec O'Neill Named Chief Creative Officer at Startup Theranos
Mr. O'Neill has pioneered LGBT-themed creative and launched the first TV commercial for Ikea to feature a gay couple, as well as Absolut's National Coming Out Day campaign, "Absolut Out."
July 18, 2014

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