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#LGBTBiz: LGBTQ Business Made Social
Adding the Social Element to LGBTQ Business Worldwide!

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#GayFoodie Featured Content
Case Study: Queer beer
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.
June 05, 2021
Marketing The Rainbow: Case Study - Gay Wines
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, bu...
May 05, 2021
The key to White Claw’s surging popularity: Marketing to a post-gender world
Unlike beer or wine, hard seltzer is an entire category born catering to millennials.
September 12, 2019
An Ad Agency Is Opening the First HIV-Positive Restaurant in Toronto
Bensimon Byrne battles food-prep stigma with Casey House.
November 10, 2017
Absolut Launches Limited Edition LGBT Bottle
Absolut has launched a new limited edition bottle. The new rainbow design is the third and consecutive bottle to support the LGBTQ community, with this year's interpretation of the flag at the center of a high-impact, media campaign.
July 12, 2017
Heineken Light uses ‘gay’-sounding joke in new TV ad
A TV commercial running this summer for Heineken Light beer is raising some eyebrows as it features actor Neil Patrick Harris, an openly “gay” man, asking if he can “flip another man’s meat.”
September 05, 2016

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