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#LGBTBiz: LGBTQ Business Made Social
Adding the Social Element to LGBTQ Business Worldwide!

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if represen...
May 13, 2021
Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review. 
January 21, 2021
Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers
Hallmark's rapid reversal on a same-sex marriage ad is a reflection of how rapidly the cross-currents of social media can change — and a lesson for brands on how responding to online feedback can be a double-edged sword in the age of Twitter.
December 30, 2019
VIDEO: Focus Group Radio with Matt Skallerud / Pink Banana Media and the #ILoveGay Network
Check out this 30-minute clip from our recent interview with the John Nash & Tim Bennett of the Focus Group Radio, where we talk about the power of social media, especially Instagram and Twitter, and how LGBTQ Influencers are leveraging these platforms for business. We also talk about other LGBTQ media and organizations using these platforms in the same way influencers are, including Pink Bana...
March 09, 2018
   Pink Banana Media
Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising
New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.
January 18, 2018
   Hornet App
Why It’s Critical Brands Take a Stand on Tough Social Issues
Marketers have to summon courage and voice in the face of our myriad societal controversies.
November 30, 2017
Hornet Becomes First Gay Social Network to Present at Advertising Week New York
Hornet, the world's premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world's leading event for marketing, brand, advertising and technology professionals. Howell's presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet's strategy and execution in tar...
September 23, 2017
Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media
Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of, which became one of the top 3 LGBTQ websites wor...
September 05, 2017
   Pink Banana Media
GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 17 2017
The next day's programming at GNetwork360 had a variety of presentations, including more details on LGBT travel research by Jeffrey Eslinger of DK Shifflet, NYC travel by Donna Keren of NYC & Company, LGBTQ Canadian travel by David Walberg of Xtra!, social media marketing by Matt Skallerud of Pink Banana Media, and a wrap-up LGBT influencer panel including Meg Cale, Davey Wavey, Duane Wells an...
September 01, 2017
Master LGBTQ Social Media with Pink Banana
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
August 23, 2017
   Pink Banana Media
Introducing the #ILoveGay Twitter 360° Network Package
We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!
August 17, 2017
   Pink Banana Media
Chinese company to buy US gay app Grindr
Chinese company Beijing Kunlun Tech has announced on Tuesday that it will acquire remaining 38.47% stake in the world's largest gay social network app Grindr for $152m.
May 26, 2017
Trends in LGBT Nightlife
Social interaction fuels the human spirit. The simple act of sharing your life openly offers profound and empowering effects that help us feel
April 13, 2017
Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
March 08, 2017
   Pink Banana Media
Ex-Fab Founder Jason Goldberg Scores Funding for New Startup
The co-founder of, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.
December 07, 2016
LGBTMPA Interviews Matt Skallerud of Pink Banana Media
LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.
November 29, 2016
Hey LGBT Las Vegas, Do You Speak Twitter (and Instagram)?
Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limi
November 10, 2016
   Pink Banana Media
Want to move the needle on #diversityintech? Then come to Out in Tech Talks!
Want to move the needle on #diversityintech?  Then come to Out in Tech Talks!  It's a weekend-long conference (Nov. 18 - 19) that will unite 450+ leading and aspiring LGBTQ and allied voices interested in diversity in tech and tech as a lever for social change. Registration is now open!
October 22, 2016
   Out in Tech

The Rise, Fall, and Resurrection of India’s Oldest Surviving LGBT Magazine

Bombay Dost, the first registered magazine to serve India’s gay community, has battled Victoria-era law and widespread social stigma?—?now, it’s facing the decline of print magazines...
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October 16, 2016


Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace | Pink Banana Media

For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION.
View Article
July 16, 2016

   Pink Banana Media
Interview with Matt Skallerud of Pink Banana Media
Tonight our guest is Matt Skallerud, president of Pink Banana Media, specializes in LGBT online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. We have conducted an interview with him.
June 21, 2016
Robyn Exton, Founder of Her app for Lesbians, Presenting at Disrupt NY
Robyn Exton is the founder of Her, the largest app for lesbian, bisexual and queer women. Her mirrors the way women meet and talk in real life, with a social space for group conversations, shared content and an easy way to connect with others about the things you care about most. She will be speaking...
May 04, 2016
VIDEO: Angelica Ross - Creating Safe Spaces with TransTech Social Enterprises
TransTech Social Enterprises founder Angelica Ross explains how her organization creates a safe space for LGBT workers and educates the cis community on trans issues
April 08, 2016
Updates to our Photos and Video in LGBT Social Media Presentation
As 2016 continues to march right along, it is becoming more and more obvious how important short-form content in the form of photos and 10 second videos... from Snapchat photos and video becoming part of a brand's Snapchat Story, to the re-purposing of these videos onto Instagram and Vine, and from there onto Facebook, Tumblr and Twitter, the world of frequently updated quick and simple photo...
March 30, 2016

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