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#LGBTBiz Featured Content

New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts for minority entrepreneurs
"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.
January 19, 2021

NGLCC

#GayNYC

#LGBTBiz

Why Don’t Advertisers Target Queer Women?
A recurring perception of queer and lesbian-identified women in the United States is that they don’t buy anything. Unlike their queer male counterparts, many advertisers aren’t looking to court a lesbian consumer base...
January 06, 2021

#GayNYC

#LGBTBiz

#Lesbian

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z
December 18, 2020

#LGBTBiz

Launching a Film on Social Media in 2021

We found this Twitter case study on how they helped launch Love, Victor on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the ...
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December 10, 2020

#GayFilm

#LGBTBiz

Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
December 09, 2020

#DragQueen

#LGBTBiz

Meet the out trans woman behind many of the online platforms that you know & love
"I really feared that when I came out at RebelMouse I would lose clients, I would lose employees, I would lose board members, and I am really proud to say... the opposite happened."
December 03, 2020

#GayNYC

#LGBTBiz

#Transgender

How IBM Reworked Itself Into an LGBTQ-Inclusive Firm
...as a member of IBM’s LGBTQ+ council, and govt sponsor for certainly one of our LGBTQ+ groups, I wish to share the methods during which our firm has made a distinction with methods for variety and inclusion and a protracted historical past supporting marginalized workers throughout a number of dimensions.
November 24, 2020

#GayNYC

#LGBTBiz

Egon Zehnder and Out Leadership Announce Partnership
Egon Zehnder, the world’s leadership advisory firm, and Out Leadership, the first and only global platform for CEOs and multinational companies to advocate for LGBTQ+ inclusion and equality, today announce a partnership aimed at promoting LGBTQ+ representation at senior levels of business.
November 19, 2020

#LGBTBiz

.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation
New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to...
September 16, 2020

#LGBTBiz

What Happened When a CEO Came Out as Transgender
Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.
September 14, 2020

#GayNYC

#LGBTBiz

#Transgender

What LGBTQI women want from advertisers
Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…
September 12, 2020

#LGBTBiz

#Lesbian

Queer to Stay: An LGBTQ+ Business Preservation Initiative
HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.
July 23, 2020

#LGBTBiz

How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens
The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the LGBTQ community through an intersectional lens.
July 07, 2020

#LGBTBiz

New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”
Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out
July 03, 2020

#LGBTBiz

The big business of LGBTQ+ Pride as it goes virtual
With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.
June 03, 2020

#GayNYC

#GayPride

#LGBTBiz

Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting
A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.
May 28, 2020

#LGBTBiz

How to stay relevant with the LGBTQ+ community in uncertain times
For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.
May 27, 2020

#LGBTBiz

#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid
Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.
May 20, 2020

#GayPride

#LGBTBiz

New Jersey Spotlight: Cathy Renna
“At the end of the day, I really see myself as a storyteller, or someone who helps other people tell their stories. I get those stories out there to help the public think differently”. This week we had the privilege to speak with queer media and PR expert, Cathy Renna. Renna worked as a News Media Director at GLAAD for
May 04, 2020

#GayNJ

#LGBTBiz

Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus
When Gay Times chief executive Tag Warner made a promise never to go behind a paywall, he could not have predicted that a global pandemic and subsequent ad spend drought would put his lofty commitment at odds with the very practical reality that Gay Times would need more revenue from readers in order to see the other side. His compromise is the launch of a new membership scheme called Gay Times+.
April 27, 2020

#GayLondon

#LGBTBiz

Startup Canada Podcast: empowering by including with Darrell Schuurman
Schuurman is an advocate for affecting social change through the economic empowerment of LGBT+ entrepreneurs.
April 16, 2020

#GayToronto

#LGBTBiz

Belgian Pride creates ‘diversity scan’ for pinkwashing corporate sponsors
Any companies wishing to take part in Belgian Pride must now undergo a "diversity scan" to be carried out by two non-profit organisations.
March 12, 2020

#GayBrussels

#GayPride

#LGBTBiz

Grindr’s China Owner Sells Gay Dating App for $600 Million
The Chinese owner of gay dating app Grindr has reached a deal to offload one of the world’s largest LGBT social platforms, a year after U.S. regulators pressed for disposal over national security concerns.
March 07, 2020

#GayChina

#LGBTBiz

A Target Ad Celebrating Inclusion And Representation Hits The Bullseye
Research shows that 70% of Millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its advertising.
March 05, 2020

#LGBTBiz

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