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#LGBTBiz Featured Content
No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
June 15, 2021
   #GayUK
   #GayMedia
   #LGBTBiz
For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
June 15, 2021
   #QPOC
   #LGBTBiz
How to engage Gen Z during Pride Month and beyond
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
June 11, 2021
   #GayNYC
   #LGBTYouth
   #LGBTBiz
Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.
June 09, 2021
   #GayPride
   #LGBTBiz
Telling LGBTQ+ stories in commercial photography
Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.
June 04, 2021
   #GayNYC
  
   #LGBTBiz
Are you practicing Socialist Media?
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
May 18, 2021
   Pink Banana Media
  
   #LGBTBiz
P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if represen...
May 13, 2021
  
   #LGBTBiz
‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
May 04, 2021
   #LGBTYouth
   #LGBTBiz
Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021
All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival
April 15, 2021
   #GayFilm
   #LGBTBiz
Marketing The Rainbow Case Study: Express
Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."
April 08, 2021
   #GayFashion
   #LGBTBiz
Marketing The Rainbow Case Study: Pantene
For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and e...
April 04, 2021
   #LGBTBiz
MASTERCLASS Gnetwork360 :: Connecting People, Building Communities
MasterClass 2021 is an inspiring and top-level learning experience. It is aimed at both beginners and experts, students, professionals, and entrepreneurs who consider LGBTQ inclusion an essential value.
March 11, 2021
   #AmorArgentina
   #LGBTBiz
Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch
"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.
March 03, 2021
   #LGBTBiz
One in 10 LGBT Americans Married to Same-Sex Spouse
About one in 10 LGBT adults in the U.S. are married to a same-sex spouse, and a slightly smaller proportion have a same-sex domestic partner.
February 24, 2021
   #LGBTBiz
LGBT Identification Rises to 5.6% in Latest U.S. Estimate
Gallup finds 5.6% of U.S. adults identifying as lesbian, gay, bisexual or transgender, with the majority of them saying they are bisexual.
February 24, 2021
   #LGBTBiz
1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.
More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.
February 24, 2021
   #LGBTYouth
   #LGBTBiz
DeepMind researchers say AI poses a threat to people who identify as queer
Researchers say the impact of AI on people who identify as queer is underexplored, which poses a threat to their health and privacy.
February 19, 2021
   #LGBTBiz
New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting
Our panel included several individuals who are currently operating successful podcasts online, including Daryn Carp & Liz Culley (Scissoring Isn't A Thing), Alexander Rodriguez (On The Rocks With Alexander), Brad Fuhr (#ILoveGay Palm Springs Podcast) and Thomas Lopez (Let's Talk About Gay Stuff)
February 02, 2021
   #LGBTBiz
Black LGBTQ Community Survey 2020-2021
Observations, Perspectives and Commentary by Study Partners - Community Marketing & Insights (CMI) and the Center for Black Equity (CBE) partnered on an initial study of the Black LGBTQ community in 2014. Both organizations felt it was time to update and expand the research.
February 01, 2021
   #QPOC
   #LGBTBiz
New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts for minority entrepreneurs
"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.
January 19, 2021
   NGLCC
   #GayNYC
   #LGBTBiz
   #LGBTBiz
Why Don’t Advertisers Target Queer Women?
A recurring perception of queer and lesbian-identified women in the United States is that they don’t buy anything. Unlike their queer male counterparts, many advertisers aren’t looking to court a lesbian consumer base...
January 06, 2021
   #GayNYC
   #LGBTBiz
   #Lesbian
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z
December 18, 2020
   #LGBTBiz

Launching a Film on Social Media in 2021

We found this Twitter case study on how they helped launch Love, Victor on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the ...
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December 10, 2020

   #GayFilm
   #LGBTBiz
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
December 09, 2020
   #DragQueen
   #LGBTBiz



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