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Are you practicing Socialist Media?
May 18, 2021
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.
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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
May 13, 2021
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if represen...
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Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
January 21, 2021
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review. 
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Hallmark's same-sex marriage gaffe shows how social media is raising the stakes for marketers
December 30, 2019
Hallmark's rapid reversal on a same-sex marriage ad is a reflection of how rapidly the cross-currents of social media can change — and a lesson for brands on how responding to online feedback can be a double-edged sword in the age of Twitter.
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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising
January 18, 2018
New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.
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Why It’s Critical Brands Take a Stand on Tough Social Issues
November 30, 2017
Marketers have to summon courage and voice in the face of our myriad societal controversies.
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Hornet Becomes First Gay Social Network to Present at Advertising Week New York
September 23, 2017
Hornet, the world's premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world's leading event for marketing, brand, advertising and technology professionals. Howell's presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet's strategy and execution in tar...
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Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media
September 05, 2017
Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites wor...
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GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 17 2017
September 01, 2017
The next day's programming at GNetwork360 had a variety of presentations, including more details on LGBT travel research by Jeffrey Eslinger of DK Shifflet, NYC travel by Donna Keren of NYC & Company, LGBTQ Canadian travel by David Walberg of Xtra!, social media marketing by Matt Skallerud of Pink Banana Media, and a wrap-up LGBT influencer panel including Meg Cale, Davey Wavey, Duane Wells an...
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Master LGBTQ Social Media with Pink Banana
August 23, 2017
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
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Introducing the #ILoveGay Twitter 360° Network Package
August 17, 2017
We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!
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Chinese company to buy US gay app Grindr
May 26, 2017
Chinese company Beijing Kunlun Tech has announced on Tuesday that it will acquire remaining 38.47% stake in the world's largest gay social network app Grindr for $152m.
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Trends in LGBT Nightlife
April 13, 2017
Social interaction fuels the human spirit. The simple act of sharing your life openly offers profound and empowering effects that help us feel
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay
March 08, 2017
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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Ex-Fab Founder Jason Goldberg Scores Funding for New Startup
December 07, 2016
The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.
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